Selecting the design for your company exhibitions:

1. Look at your full programme of events over the next 2 years - the quote should reflect multiple use.
2. Is the design flexible enough to adapt to diffent stand shapes and sizes?
3. Up to one third of the cost of the stand is attributed to logistics and storage.
4. Does the construction or graphics obscure your view of your visitors - you need to be able to see if they come aboard.

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The golden rules for graphics:

1. Make sure your graphics communicate who you are, what you do and the reason your visitors should speak to you.
2. Messages below 1.5 metres high are wasted.
3. Avoid too much text - pictures speak volumes.

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Three tips for hiring furniture:

1. The offical contractors do not always have the best furniture for you?
2. Well designed furniture can make a 'stand' - choose to suit you image?
3. How long do you want your visitors to spend on your stand? Seating areas will prolong the average time taken to get a lead.

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Selecting the right contractor for you:

1. International contractors are specialist. Select ones with experience in the venue you are exhibiting at.
2. Find out what other stands they are doing at that show, it may not pay you or them to put up one stand only?
3. If exhibiting in the USA choose contractors ith Aemrican partners.

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Points to watch out for:

1. How easy is it for your staff to erect a particular system?
2. Look at the quality and mobilty of the strage boxes - they are the key to your systems lasting attraction?
3. Are you better off training?

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Look at quality of the support system and graphics; there is often a trade off against price:

1. Is there a long term guarantee?
2. How easy is it to affix the graphics - particularly if erecting on an uneven surface.

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Offer the proper training:

80% of the exhibition results are due to the performance of the stand staff. Proactive prospecting can add at least 20% to the business you do at the show, most exhibitiors fail to set targets for their stand staff.

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Some prime considerations:

1. Not all venues offer the same facilities - flexibilty and versatility are the key word to designing roadshows.
2. Build up may be very public and pressued - how simple is the display you want?
3. Check the capacity of your towing vehicle against the final weight of the trailer?

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Think about it:

1. It may be better to select your designer and a separate builder?
2. How many stands are your contractors building at any one show - mistakes come when contractors overstrecth themselves?
3. Preview your new stand at the builders' premises if possible?

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When is it best to hire:

1. If you dont need a tailored display solution.
2. If you are an infrequent exhibitor.
3. If you have no staff to erect your own system.

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Three factors to consider when buying a Banner Stand:

1. Do the edges tend to curl?
2. How durable is the suppporting arm, box and roll-up mechanism?
3. Quality of the images you supply - will it blow up?

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